Univision beats out the networks.

Quick tidbit from media bistro, via biz.yahoo.

Nielsen has started combining Hispanic station rating with the English-speaking ones. Spanish language channel Univision beat out all five networks (ABC, CBS, NBC, FOX and CW) in its first week as combined. I’m not sure why they couldn’t have figured out before this week, that so many people were watching Univision. We know know, because they won every night, Monday through Friday. Also, they had nine of out of the top twenty shows. I’m interested in how this will affect the future mix media for marketers and advertising buyers. In any event, it appears that the list of television networks in the US is now six.

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One Response to Univision beats out the networks.

  1. Ole! says:

    Amazing that a purportedly objective system of measurement ignored this part of the market for so long. Reminds me fo that NY Mag story on Nielsen last year…they have a long way to go!

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