Colored Scaffolding

Scaffolding in ubiquitous in New York, which is always under construction. On 57th and Madison, the facade of the Nokia Flagstore gets a face lift. It, along with neighboring stores, Yves Saint Laurent and Burberry, have scaffolding that matches the store colors. At first, I thought, is this too much? I don’t think so, it serves the function of helping to maintain the store’s presence during the construction. What I like is that it shows a little more thought and intention, where there is usually none.

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